Selling a property involves much more than putting a sign in the yard. Tom works closely with property owners to determine the property’s market position, establish an appropriate pricing strategy, identify the most likely buyers, and develop a marketing plan designed around the property’s strengths. Depending on the seller’s goals, that strategy may involve maximizing price and exposure, positioning a property for an investor, selling quickly, or pursuing a straightforward as-is transaction. Tom’s objective is to understand what the seller wants to accomplish and then develop a strategy around those goals. His extensive market experience also provides valuable perspective when negotiating offers, evaluating buyer qualifications, and navigating the many issues that can arise between contract and closing.